Brief
To produce and conceptualise artist-led live performance content for the platforms IGTV channel – Instagram’s newest video only platform
Solution
Studio Notion came up with a relevant series format for the meme platform that would be funny and relevant to their audience but also credibly shot for the artists to be involved. Working with a cross genre of artists including HEX & Dan Caplen – the writer and feature performer of the UK’s biggest selling single of 2018 ‘These Days’ – Studio Notion produced, directed and edited the content delivered specifically in vertical format for IGTV reaching over 200,000 people
