Nike x Girls Can’t DJ

Brief

Create a branded short-film to showcase Nike’s ‘I stopped exercising and started training because' initiative and the connection between exercising and music

Solution

With its sportswear already worn and loved by musicians and artists, Nike wanted to align its fitness products with a young, musically minded audience. Partnering with Studio Notion its aim was to promote training as a wellbeing exercise and connect it to music. Studio Notion produced a short-film with DJ duo GCDJ and emerging filmmaker Milly Grange-Bennett, exploring how the members of GCDJ’s improved fitness benefitted more than just their physical health, but contributed to overall wellness and benefitted their music careers