J Crew

Brief

To produce digital marketing content to promote in-store musician-led consumer events in their flagship Oxford Street store

Solution

Studio Notion partnered with the menswear arm of the American retailing giant to produce minimalistic and fresh photography assets,┬áin line with J Crew’s branding, of musicians Freddie Long and Jordan Mackampa. Assets were used across brand owned channels ahead of each artists in-store performances in the flagship Oxford Street store