Hummel Hive

Brief

To create an influencer-led digital campaign for Hummel's Hummel Hive brand

Solution

Studio Notion collaborated with the Danish sportswear brand to create an influencer-led digital marketing campaign featuring key product. The campaign featured five powerful female creatives including Becky Tong, Cleo Sol and Tinea Taylor, and showcased their opinions on what it’s like to be a female in the creative industry today. All photography and video assets were shared across brand and influencer social media channels