Studio Notion x Defected Records

Defected Records approached Studio Notion when they launched a new apparel line for their 4 To The Floor division. They wanted to market their product to a wider audience of style conscious customers and so we created a multi-channel creative campaign around their needs. In this campaign we appealed to a young and fashionable demographic by incorporating the aesthetics of the dance music labels Defected were promoting but updating them with modern styling and a young, diverse roster of models.

In addition to creating the lookbook imagery, we cross promoted the imagery across Notion Magazine’s channels.