Studio Notion x Nike
With its sportswear already worn and loved by musicians and artists, Nike wanted to align its fitness products with a young, musically-minded audience. Partnering with Notion Magazine due to its reputation for supporting new talent, its aim was to promote training as a wellbeing exercise and connect it to music.
Studio Notion produced a short film with DJ duo GCDJ and emerging filmmaker Milly Grange-Bennett exploring how the members of GCDJ’s improved fitness benefitted more than just their physical health, but contributed to overall wellness and benefitted their music careers.
The film, which can be viewed here, was supported by 360* editorial activation via both Notion Magazine print and Nike digital channels, with photography from Jack Bridgland.